The search engines adjusted their algorithms to Email Database accommodate them by weighting video over copy or pictures in their search results. SiSTeR Technologies pioneered the automated Video Walk A-Round industry in 2006 before the search engines and auto dealers recognized the preference by consumers for video when surfing the web to purchase a new or pre-owned vehicle. As a result, SiSTeR Technologies has earned a reputation as a dedicated, innovative and progressive provider of video for the auto industry.
SiSTeR produces comprehensive video analytical reports Email Database and has demonstrated that auto dealers using its video applications enjoy increased conversion rates, more calls and lead submission exceeding 70%. SiSTeR uses proprietary technology that creates an individual Video Walk A-Round for every vehicle in the dealers' inventory using existing Email Database pictures, data and text. The production process is fully automated without placing any burden on the dealer.
One of the most valued and unique features of their Email Database process is that every vehicle is described using a real human voice and the music and style of presentation are customized to fit the vehicle's category. Potential car buyers are served by the video clips presented through SiSTer's proprietary 3DF player that is integrated with most web site Email Database providers and all of the major industry portals.