But, to remember, every business hits a break even point when it comes to investment in its marketing. Until a certain point, the ROI from marketing rises proportionately, but beyond a limit, it begins to drop drastically. There is no one size that fits all when it comes to deciding on the percentage of funds to be allocated to the marketing division, though a rough estimate from observation and studies shows less than 25%. The ideal practice is to customize and optimize. We have been taught from time immemorial that too much of anything is too bad, it holds well right here right now too! You need to know when to stop expending more on social media marketing and redirect that energy and time to bring more innovation into your products/ services and steer your business into more productive channels.

Low level of Loyalty: You continually get new visitors but very few of them are returning to your site and still fewer are actually turning up to be your customers. You are just having to entertain too many casuals enquires from non-focused customers who are a bit intrusive into your work time or workplace. Time mismanagement: You find yourself spending an inordinate amount of time and effort on researching and implementing social media marketing strategies but find little or no positive progress from the previous step.

Counter combat moves: When you find an unhealthy competition springing up and suspect people stalking every move of yours and you have to spend more effort trying to counter combat. After you have made the best of social media activities, it is better to stay where you are. You need to be careful about what strategies of yours can be shared with the world and not entertain unwanted piracy. If you continue longer tooting your horn louder, you actually may gather more rivals who try better to defame you.